Narbut / The Imaginative World of Heorhii Narbut and the Making of a Ukrainian Brand

Heorhii Narbut is the most important Ukrainian modernist graphic designer of the twentieth century.  RODOVID in cooperation with UIMA in Chicago present published research by Prof. Myroslava M. Mudrak, The Imaginative World of Heorhii Narbut and the Making of a Ukrainian Brand, funded by the Ukrainian Culture Foundation in Kyiv.

Today, one hundred years after the death of Heorhii Narbut, the prominent artist’s spirit can finally occupy a dignified place in the cultural canon of the new, independent Ukraine. Now, with Ukraine’s future uncertain and the state’s identity under threat, a retrospective look at Narbut’s national branding is more relevant than ever. It concerns an urgent question: what is modern Ukrainian culture and who are contemporary Ukrainians? What is contemporary Ukraine’s brand? How does it affect the perception of Ukraine in the world?